Visual storytelling

Visual storytelling

Our visual storytelling framework guides us in using our assets to connect with our audience and create a compelling brand experience. The goal is to show how and where we use them to ensure brand consistency and not overuse our key brand assets.

Branded opportunities to shine as Allaway. We use these graphic treatments and shape language when customers are exposed to our brand for the first time (for example, a website homepage, brochure cover, presentation title, advertising, etc.).

Once you are already in the Allaway brand world, we use color, type, and imagery to cue the brand. Make sure we have a balance, and don’t overuse our key brand assets (for example, interior brochure spreads, presentation slides, secondary web pages, etc.).

This section shows examples of the visual elements coming together in a complete application. Please use these as inspiration when creating assets.