Brand strategy

Our audience

Companies looking to invigorate their teams and culture. (internal event)

Example:
Acceleration Partners

Companies and brands looking to engage their community. (external event)

Example:
Oiselle

Our audience perception

Allaway takes care of every detail to ensure my community is uniquely engaged and inspired.

Our brand position

Allaway is a full-service event management team that creates vibrant experiences for community-driven companies and brands.

  • We are known for our highly creative approach to hospitality, invigorating guests through a trifecta of unique, nature-inspired venues, curated programming, and seamless planning.
  • This redefines what it looks like for companies and brands alike to truly engage with their people in an inspiring and lasting way.

Our quick pitch

Here to redefine how events are done.

It’s time to transform the way your people connect — immersed in fresh air, genuinely engaged, and cared for through every detail.  Meet Allaway, the event management team that brings dream gatherings to life. Just pick one of our unique, nature-inspired venues, and we’ll bring you out to where the creativity, hospitality, and inspiration flow naturally. We take care of everything from inquiry to execution, while you watch your company shine. 

Bring your people together in a way that matters. Go Allaway.

Our brand pillars

Human
connection

Unforgettable events uniquely designed for sharing.

  • Community reinspired

One of
a kind

One team ready to design and host your company’s dream time away.

  • Planning redefined

Room to dream

Gather where nature, mission, and creativity go hand in hand.

  • Purpose recharged

Seamless
service

Stress-free experiences so you can relax, engage, and explore.

  • Hospitality reimagined

Our brand personality

ALLAWAY IS…

Forward

Always reaching for the better, we embrace life’s adventures with boldness. We aren’t afraid to try new things — taking an active approach to helping others expand their comfort zone.

Elevated

Modern and detail-driven, we take a forward-thinking approach to hospitality. We perfect every detail to make our events feel timeless yet innovative. In every experience, you’ll discover attentiveness and bespoke care.

Real

With nature at the core of everything we do, we believe experiences are best when they’re authentic. Real people, doing real work, for real communities. We don’t need to sugarcoat things — but we do believe in a real bright future.

Our writing style

ENCOURAGE THIS

AVOID THIS

HERE’S WHY

CONFIDENT

Write with energy and credibility by using active language, present tense, and a positive perspective.

Example: “Our team takes care of everything, crafting your ideal event in three simple steps.”

 

Avoid passive adjectives, over-modifiers, and suggestions to the unknown (such as “might” or “maybe”).

Example: “You could plan an event with us if you want. Our team can reach out if desired.”

 

In every brand message, we evoke assurance for our clients. We know our field like the back of our hand, and share our capability through a dynamic and bold tone.

We seek to evoke credibility and ease with our capabilities, especially in a field known for stressful planning and detailed logistics.

INVITING

We use conversational language and a people-first approach to writing. Aim to communicate WITH people, not AT them.

Example: We’re Allaway — here to bring your event dreams to life.

 

Avoid complex, pandering, or closed-minded language in your writing. Try to avoid industry jargon when possible.

Example: Allaway does end-to-end coordination for elite corporate networks.

 

We inspire curiosity at every turn. The warmth and openness of our team are shared through our messaging, encouraging people to embrace the awe and wonder around our events.

Our brand seeks to make people from all walks of life feel welcome, and leave every brand moment feeling inspired.

FRANK

Our message gets straight to the point. Use short sentences and action-oriented content to make complex info feel approachable.

Example: Planning made easy. OR Let’s set your date.

 

Avoid over-complicating or over-describing your offering — such as using flowery language or run-on sentences.

Example: Select the preferred time frame for hosting your gathering away at our absolutely stunning resort properties.

 

We make event planning streamlined, and reflect this clarity in our writing. Our straightforward tone reflects our experience.

By leveraging a snappy, concise messaging style, we make digesting information both enjoyable and easy.